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Sales Coaches & Trainers for Small Business

The best sales coaches, trainers, and educators for B2B, B2C, field sales, SaaS, and closing techniques.

Last updated: March 2025
100+ verified sales coaches including Grant Cardone, Jeremy Miner (NEPQ / 7th Level), Jeb Blount, Daniel Pink, Victor Antonio, and Andy Paul.

πŸ›  Tools & Software

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GoHighLevel CRM
All-in-one CRM, funnel builder, email & SMS platform built for agencies and SMBs. Replaces 10+ tools in one subscription.
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HubSpot CRM
The world's most popular inbound CRM platform β€” marketing, sales, and customer service under one roof. Free tier available. Ideal for SMBs scaling their pipeline and automating lead follow-up.
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Pipedrive CRM
Visual pipeline CRM purpose-built for sales teams and SMB operators. Drag-and-drop deal management, email sync, and automation workflows. One of the cleanest CRMs for non-technical operators.
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ClickFunnels
The #1 funnel builder for entrepreneurs and marketers β€” landing pages, upsells, email sequences, and membership sites without needing a developer. Used by over 100K entrepreneurs.
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Kajabi
All-in-one platform for online courses, coaching programs, and digital products β€” website, email marketing, payments, and community in one place. Ideal for coaches and course creators.
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Leadpages
Landing page builder and lead generation platform β€” build high-converting pages, pop-ups, and alert bars without coding. Integrates with every major email and CRM platform.
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ActiveCampaign
Advanced email marketing and CRM automation platform β€” behavioral triggers, lead scoring, pipeline management, and 900+ integrations. The go-to for SMBs who have outgrown Mailchimp.
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Jasper AI
AI writing assistant for marketing teams and content creators β€” long-form articles, ads, social posts, and email sequences. One of the most widely adopted AI content platforms for SMBs.
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Teachable
Course creation platform for coaches, consultants, and entrepreneurs β€” sell courses, coaching, and digital downloads from your own branded school.
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Thinkific
Online course and community platform β€” build, market, and sell courses with advanced customization and no transaction fees.
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ThriveCart
High-converting checkout and upsell platform for digital product sellers β€” bump offers, one-click upsells, and affiliate management built in. One-time lifetime price with no monthly fees.
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Demio
Webinar platform designed for marketers and sales teams β€” automated webinars, live events, and hybrid shows with built-in engagement tools. Used for lead generation and product demos.
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Apollo.io
B2B sales intelligence and outreach platform with 275M+ contact records. Find leads, verify emails, build sequences, and manage your pipeline β€” all in one tool. Used by SMB sales teams to replace separate prospecting, enrichment, and outreach tools at a fraction of the cost.
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Apollo.io Affiliate Program
Apollo.io affiliate program for referring B2B sales teams and SMB owners to their prospecting and outreach platform. Strong conversion with sales and marketing audiences looking to replace Clay, ZoomInfo, or Seamless.AI at a fraction of the cost.
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Gong Revenue Intelligence
Gong records, transcribes, and analyzes every sales conversation to surface deal risks, coaching opportunities, and winning patterns. The industry-leading platform for data-driven B2B sales teams.
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Outreach.io
Outreach is the enterprise sales engagement platform for running multi-channel outbound sequences, automating follow-up, and giving managers full visibility into rep activity. Used by thousands of B2B sales teams at scale.
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ZoomInfo
The most comprehensive B2B contact and company intelligence database, with buying intent signals, technographic data, and direct dials. Essential for building prospecting lists and enriching CRM data.
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Salesloft
AI-powered revenue orchestration platform combining sales engagement, conversation intelligence, and pipeline forecasting. The go-to platform for SaaS teams running structured multi-channel outbound and inbound sequences.
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Close CRM
Built specifically for inside software sales teams, Close CRM combines email, calling, and SMS into a single platform with powerful sequencing and pipeline management. Ideal for early-stage SaaS companies doing founder-led sales.
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πŸ’Έ Affiliate Partners & Tools

πŸ“š Must-Read Books

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To Sell is Human
Daniel Pink's research-backed guide to modern selling β€” persuasion, pitching, and the psychology of moving people to act.
Book
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$100M Offers (Alex Hormozi)
Alex Hormozi's framework for creating offers so good people feel stupid saying no. Covers value equation, pricing, bonuses, guarantees, and naming β€” teaching any business owner how to charge premium prices and eliminate price resistance. One of the most-shared business books of the last 5 years.
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Never Split the Difference
Former FBI hostage negotiator Chris Voss's negotiation playbook β€” tactical empathy, mirroring, calibrated questions, and the accusation audit. Immediately applicable to sales calls, vendor negotiations, lease renewals, and employee conversations. One of the most practically useful books for any business owner.
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Predictable Revenue (Book)
Aaron Ross and Marylou Tyler's foundational book on outbound sales systems, including the Cold Calling 2.0 methodology that generated $100M in ARR at Salesforce. Required reading for anyone building a B2B sales team.
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The Sales Acceleration Formula (Book)
Mark Roberge's data-driven playbook for hiring, training, and scaling a SaaS-era B2B sales team. The first book to apply a scientific, metrics-based framework to every stage of the sales machine.
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Sell or Be Sold (Book)
Grant Cardone's foundational book on the sales mindset β€” arguing that everything in life is a sale and that learning to sell is the most important skill any entrepreneur or salesperson can develop.
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The Little Red Book of Selling (Book)
Jeffrey Gitomer's 12.5 Principles of Sales Greatness β€” a pocket-sized masterclass on customer loyalty, referral generation, and why people buy. One of the bestselling sales books of all time for consumer-facing reps.
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The Sales Development Playbook (Book)
Trish Bertuzzi's definitive guide to building a high-performing SDR team for SaaS companies. Covers hiring profiles, compensation structures, metrics, sequencing strategy, and how to align sales development with marketing.
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Selling in the OR (Mace Horoff)
Mace Horoff's practical guide to the unique challenges of surgical and operating room sales β€” covering how to build relationships with surgeons, navigate hospital politics, and sell complex medical devices in clinical settings.
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πŸŽ“ Courses & Training

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NEPQ Training (7th Level)
Jeremy Miner's Neuro-Emotional Persuasion Questioning training β€” the modern sales methodology replacing old-school closing.
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Sales Mastery (Jeremy Miner)
Jeremy Miner's NEPQ (Neuro-Emotional Persuasion Questioning) sales methodology β€” a modern alternative to traditional pressure-based selling. Trains business owners and their teams in conversational selling techniques that reduce resistance and dramatically improve close rates.
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JB Sales Training (John Barrows)
Practical, no-fluff B2B sales training courses for SDRs and AEs covering cold outreach, discovery calls, objection handling, and closing. Created by the trainer trusted by Salesforce, Google, and LinkedIn.
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Cardone University
Grant Cardone's comprehensive online sales training platform with 800+ hours of video content covering consumer sales scripts, closing techniques, objection handling, and building a high-performance sales culture.
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Sell It Like Serhant (Course)
Ryan Serhant's signature sales training program teaching personal branding, persistence, and the art of building a sales-driven lifestyle. Translates his real estate success principles to any high-ticket B2C sales context.
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Medical Sales College
The leading training program for breaking into medical device sales, offering certification courses that prepare candidates for orthopedic, spine, cardiovascular, and surgical device sales roles. Placement rates exceed 90%.
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🎧 Podcasts

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My First Million
Sam Parr and Shaan Puri brainstorm business ideas, break down how companies got to $1M+ in revenue, and riff on trends before they hit. One of the most entertaining and intellectually rich shows in the entrepreneurship space β€” famous for deep-dive idea breakdowns.
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The Sales Evangelist
Donald Kelly's daily podcast for B2B salespeople and small business owners who sell. Covers prospecting, cold outreach, objection handling, closing, and building a sales process from scratch. Practical, short episodes designed for busy seller-operators.
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Sales Gravy (Jeb Blount)
The Sales Gravy Podcast hosted by Jeb Blount is required listening for B2B sales professionals. Episodes cover prospecting, pipeline management, objection handling, and sales leadership with real-world tactical advice.
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Make It Happen Mondays (John Barrows)
John Barrows interviews top B2B sales performers and leaders on cold outreach tactics, discovery skills, and enterprise deal strategy. Essential weekly listening for SDRs and AEs at B2B companies.
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Sales Influence Podcast (Victor Antonio)
Victor Antonio's podcast applies consumer psychology, neuroscience, and behavioral economics to everyday B2C selling situations. Short, focused episodes on buyer behavior, persuasion, and closing for direct-to-consumer reps.
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SaaStr Podcast
Jason Lemkin's SaaStr Podcast features interviews with the world's most successful SaaS founders and VPs of Sales on how they built their revenue engines, hired their first 10 reps, and navigated growth to $100M+ ARR.
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Medical Sales Podcast (Samuel Adeyinka)
The top-ranked podcast for breaking into and excelling in medical device, pharma, and MedTech sales. Features interviews with top reps, executives, and surgeons sharing real career strategies and industry insights.
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New Medical Device Rep Podcast (Jacob McLaughlin)
Dedicated to helping aspiring and new medical device reps break into the industry. Covers interview strategies, resume tips, territory management, and the realities of OR selling from practitioners in the field.
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Medical Device Success Podcast (Mace Horoff)
Weekly episodes on medical device sales territory management, surgeon relationship building, hospital access strategies, and navigating the complex procurement landscape of modern health systems.
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Frequently Asked Questions

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